A plea to stingy clients – written by John Ruskin in the 19c, yet relevant to today’s market

John Ruskin

Image via Wikipedia

Some useful advice to law firms on pricing….

“There is hardly anything in this world which some man cannot make a little worse and sell a little cheaper and the people who consider price alone are this man’s lawful prey, as it is unwise to pay too much as it is to pay too little.

When you pay too much you lose a little money. That is all.

When you pay too little you sometimes lose everything, because the thing you bought was incapable of doing the things it was bought to do.

The common law of business balance prohibits paying too little and getting a lot…..it cannot be done.

If you deal with the lowest bidder it is well to add something for the risk you run. And if you do that, you will have enough to pay for something better [in the first place].”

John Ruskin 1819-1900

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