Category Archives: Networking

Tactics for Generating More Internal Referrals

Too many professionals sit in their office expecting others in the firm to bring them work or introductions to clients. They probably won’t! Why? Because: they don’t really know what you do and they don’t fully trust that you will … Continue reading

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A Letter Designed to Get Past the PA

PA’s are guardians of their bosses time and attention. They have an important screening role. So there can be a challenge to work out how to get past the PA.Here’s an interesting technique. I came across it on LinkedIn and … Continue reading

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How Effective are Your Conference Calls?

Let’s face it, conference calls can be a nightmare! All those calls to the far side of the globe, sometimes at socially inconvenient times of the day or night, perhaps not knowing: why you’ve been invited to take part, who … Continue reading

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Profile-raising – What Works and What Doesn’t

Are you measuring the effectiveness of your marketing activity? Most firms aren’t, despite spending large amounts of money on marketing. Part of the problem is that firms are not always clear what their marketing objectives are. For example, are they … Continue reading

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Effectiveness of Different Marketing Activities

Below is a list of marketing techniques and my own personal views as to what typically tends to be effective (ie provide value for money) and what isn’t. Look out for those activities with a low score (because that’s good) … Continue reading

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Advice from Partners About Career Progression for Associates

I’ve asked partners in many different firms about how associates can maximise the chances of doing well in their careers. Here’s a sample of typical responses. Excellent associates take ownership – they don’t pass the buck What you know becomes … Continue reading

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How to Cross Sell – Forget E-mail and Get Personal!

Consider this typical scenario. Tom is a tax partner. He’s got a really good insight that is probably relevant to many of his firm’s clients. How should he go about telling his fellow partners and winning instructions? The obvious answer … Continue reading

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