Why the chicken crossed the road – A management consultant writes up the project:

“Project background

Deregulation of the chicken’s side of the road was threatening its dominant market position.

A chicken in my garden

The chicken is half way across!

The chicken was faced with significant challenges to create and develop the competencies required for the newly competitive market.

What we did

ACME Consulting , in a partnering relationship with the client, helped the chicken by rethinking its physical distribution strategy and implementation processes.

Using the Poultry Integration Model (PIM), ACME helped the chicken use its skills, methodologies, knowledge capital and experiences to align the chicken’s people, processes and technology in support of its overall strategy within a Programme Management framework.

We convened a diverse cross-spectrum of road analysts and best chickens along with our own team members with deep skills in the transportation industry to engage in a two day itinerary of meetings to leverage their personal knowledge capital, both tacit and explicit ,and to enable them to synergise with each other to achieve the implicit goals of delivering and successfully architecting and implementing an enterprise-wide value framework across the continuum of poultry cross-median processes.

The meeting was held in a park-like setting enabling and creating an impactful environment which was strategically based, industry-focused and built upon a clear, consistent and unified market message and aligned with the chicken’s mission, vision and core values.

The outcome

Our approach was conducive towards the creation of a total business integration solution. ACME Consulting helped the chicken change to become more successful.”

I think this means that the chicken successfully crossed the road!

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