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What it Feels Like Buying Lawyers and Accountants
It was David Maister, in his book Managing the Professional Services Firm, who first got me to think about the potential emotional states of buyers of professional services. David & I agree that a client rarely hires a firm solely on … Continue reading →
Posted in Business Development and Selling
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Tagged buying, feeling exposed, insecurity, personal risk, scepticism
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Tony Reiss 
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