Tag Archives: alignment

Post COVID 19 – Your Firm Probably Needs a New Strategy

I can always tell if a firm hasn’t got a working strategy. All I have to do is ask a partner what the strategy is. What I typically then hear is a list of activities – and that isn’t a … Continue reading

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Coca Cola’s Employee Brand Proposition – a lesson for all?

Coke is a successful business for several reasons. One of them is because they focus on the clarity of communicating their brand and aligning their people to ensure they deliver. I think that other businesses, particularly professional service firms, could … Continue reading

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Posted in Business Development and Selling, Leadership and Management | Tagged , , , , , | 1 Comment