Tag Archives: values

Coca Cola’s Employee Brand Proposition – a lesson for all?

Coke is a successful business for several reasons. One of them is because they focus on the clarity of communicating their brand and aligning their people to ensure they deliver. I think that other businesses, particularly professional service firms, could … Continue reading

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How strong’s the glue that holds your firm together?

Are you a superglue or masking tape kind of firm? Do your partners really, really understand what it means to be a partner in your firm? Even all the lateral hires who haven’t grown up in the firm. Even those … Continue reading

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