Tag Archives: values

Coca Cola’s Employee Brand Proposition – a lesson for all?

Coke is a successful business for several reasons. One of them is because they focus on the clarity of communicating their brand and aligning their people to ensure they deliver. I think that other businesses, particularly professional service firms, could … Continue reading

Posted in Business Development and Selling, Leadership and Management | Tagged , , , , , | 1 Comment

How strong’s the glue that holds your firm together?

Are you a superglue or masking tape kind of firm? Do your partners really, really understand what it means to be a partner in your firm? Even all the lateral hires who haven’t grown up in the firm. Even those … Continue reading

Posted in Leadership and Management, Managing Change, Strategy | Tagged , , , , , | Leave a comment