Tag Archives: cost effectiveness

Profile-raising – What Works and What Doesn’t

Posted on 10 March 2015 by tonyreiss

Are you measuring the effectiveness of your marketing activity? Most firms aren’t, despite spending large amounts of money on marketing. Part of the problem is that firms are not always clear what their marketing objectives are. For example, are they … Continue reading →

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Effectiveness of Different Marketing Activities

Posted on 10 March 2015 by tonyreiss

Below is a list of marketing techniques and my own personal views as to what typically tends to be effective (ie provide value for money) and what isn’t. Look out for those activities with a low score (because that’s good) … Continue reading →

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