Tag Archives: impact

Profile-raising – What Works and What Doesn’t

Are you measuring the effectiveness of your marketing activity? Most firms aren’t, despite spending large amounts of money on marketing. Part of the problem is that firms are not always clear what their marketing objectives are. For example, are they … Continue reading


Posted in Business Development and Selling, Networking, Strategy | Tagged , , , , | Leave a comment

Improving Profitability Using a Simple Diagnostic Tool

With the economic downturn, most practice groups are finding it harder to maintain margins, let alone increase them. Firms seem to be a bit stuck, not knowing what to do to tackle the problem. Part of the reason this can … Continue reading

Posted in Business Development and Selling, Leadership and Management | Tagged , , , , | 1 Comment