Tag Archives: HBR

Marketing and Compelling StoryTelling

All of us construct narratives about ourselves – where we come from, what we do, where we are going. The kinds of stories we tell make a big difference to how confident we are marketing ourselves and our products or … Continue reading

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Seven Surprises for New Partners – the role of a partner might not be what you think it is it is.

The following text is adapted from an article by Michael Porter and colleagues in the Harvard Business Review in October 2004. He wrote about CEO’s as leaders in a corporate world. I’ve taken his messages and applied them to a … Continue reading

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