Tag Archives: value

Are Your Partners Business Savvy Enough?

Most firms recognise that they are too focused on transactions and not focused enough on long-term relationships. This blog article explores the issue using the Service-Value matrix. The comfortable place for many firms is to be in the middle of … Continue reading

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Value Propositions by Numbers

Many people find it hard to articulate exactly what they’re offering to clients and to do this in a persuasive way. In essence we all need to get better at explaining why others should buy our product or service. Originally … Continue reading

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