Tag Archives: P&G

Business Trends in 2019

Posted on 9 January 2019 by tonyreiss

British Airways apparently has a panel of global trend watchers. In my words here is a selection of their predictions for 2019. Machine Vision – In 2019 there will be an estimated 44 billion cameras in the world and much … Continue reading →

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How to Write a Persuasive Email

Posted on 6 November 2015 by tonyreiss

Joseph Pulitzer the great journalist said: Put it before them briefly so they might read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light. … Continue reading →

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Innovation Through Networking – What Law Firms Could Learn from P&G

Posted on 8 February 2013 by tonyreiss

It’s got to be true that if what you offer is pretty much the same as your rivals, the way to differentiate your firm’s offering is in how you deliver your service. Eversheds is one of the firms leading the … Continue reading →

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Consultative Selling for the Professions – Seven Simple Steps

Posted on 11 March 2012 by tonyreiss

My article on Procter & Gamble’s seven selling steps has been popular. It covered the process that P&G found worked for their sales specialists while on a call (state the idea, explain how it works, reinforce key benefits etc). In … Continue reading →

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Procter & Gamble’s Seven Selling Steps – a ‘traditional’ approach to selling

Posted on 16 January 2012 by tonyreiss

As part of my marketing and brand management training at P&G I had to go out and sell. The training was fantastic and I was motivated to do at least as well as the sales team, even though I was … Continue reading →

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